Route2 Advertising

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Archive for the category “Small Business”

Myths and Misconceptions

Myth: My business is too small to afford an ad agency.

Small companies solely focus on what they have to pay for developing and placing their ads, and forget about the sales those ads will bring in. Good advertising makes you much more money than what you spent on it. Some small companies try to cut costs by doing the work themselves when in reality they either do not have the skills or knowledge to create the type of advertising their business requires or they simply do not have the time.  In many cases, however, the owner may need a website or print material so his grandson’s best friend says he knows someone who knows someone that can get the job done. What usually happens is the “someone” doesn’t deliver in a timely manner or the quality of the work isn’t what you expected. If mistakes are made then the owner doesn’t feel comfortable enough to communicate any issues or concerns with that “someone” because there was no real relationship built during the process and it’s through a third or fourth party.


There are several reasons why advertisers use an advertising agency for a portion of their advertising. In some cases using an agency reduces the cost of advertising, since the agency does not require many of the fixed expenses associated with internal advertising departments. Agencies are typically staffed with individuals who provide a degree of creativity & objectivity that is difficult to maintain in a corporate advertising department.

An agency has buying power because we buy for many clients at one time. Most media has a commission built in for agencies so placing through an agency doesn’t cost the client any extra.

Typically advertising budgets should be 2% of your sales, but you can choose to raise the percent. (5% for start-ups or an especially aggressive marketing campaign).

By learning the truths about these myths, you gain the understanding you need to maximize your advertising dollar, and you can quickly discover the value that effective advertising represents.

Don’t just take our word for it, here’s more on the subject:


Why We Should Still Hand Draw In A Digital World….

Every year the American Cancer Society holds a charity event by selling tickets for the Cattle Baron’s Gala to aide in the fight against cancer. This year will be the 27th annual Tyler Cattle Baron’s Gala, held at Rio Neches Ranch, Saturday, June 14, 2014. A general admission ticket is $175 while a Barons’ ticket is $300. Enjoy dinner, dancing, silent and live auctions, live entertainment and games. With your generous support and participation in the Gala, the ACS will continue to save lives and help people stay well while finding cures. Guests receive a bag full of donated goodies along with a map layout of the Gala. This year marks the 3rd year in a row for Route2 to proudly hand draw the map.Image

Somewhere between infancy and maturity many of us lose the passion and/or inclination to draw when in actuality, our job (as designers), communication, and creative output is dependent upon it more so than ever. Think of how drawing can work to your advantage and make you a more desirable and successful asset whether you’re working for yourself or with a company. In this market you should be doing anything to fight your way towards the top and be noticeable.

“Technology enables “more to happen” by expanding our reach and design possibilities, it improves workflow productivity and efficiency. But no matter how advanced technology becomes, it simply can’t communicate certain things that hand drawing can. While design possibilities will continue to innovate, the core design process will always remain the same.” –Layer Cake Creative

While digital tools may make it easy for an illustrator to globally remove mistakes in initially hand-rendered work, flaws are a welcome part of art made by a human hand, reminding us of the vulnerability of the creative process.

“The computer is a tool, like any other, and the more tools an illustrator familiarizes him or herself with, the more versatile and flexible he or she becomes,” says illustrator Shadra Strickland (BirdEliza’s Freedom Road), who teaches at the Maryland Institute College of Art. “All things in moderation”, she believes.

You can go into graphic design without being able to draw, but the graphic designers who can offer that skill set are much more successful in their careers and usually paid more. A designer’s inability to draw may also unconsciously limit his ability to conceptualize. Custom hand drawn illustrations can help explain abstract ideas or concepts and add style to content pages in print and online. If you can draw you can draw anywhere. If you’re well practiced with pen or pencil you can draw in your studio, at a cafe, park, bus station, prison etc… No need to boot up software or rely on electricity. Paper is still the most portable storage format. For now I continue to love getting my hands dirty with ink and owning a growing collection of original pages and illustrations.

So, how impressive can hand-drawn results be? The answer…is very.


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